You can shop Pucci’s latest collections at Apsley’s South African stores, located in Hyde Park and the V&A Waterfront.

Pucci is renowned for its vibrant prints, fluid silhouettes, and effortless resort wear. The brand’s kaleidoscopic designs, originally inspired by Mediterranean landscapes, have become an iconic element of luxury fashion.

Pucci has long been a favourite of stylish jet-setters and fashion icons, including the likes of Beyoncé, Dua Lipa, and Kendall Jenner.

Some of Pucci’s most celebrated designs include:

• Printed Silk Scarves – A must-have accessory, featuring the brand’s signature swirling patterns.
  
• Flowing Kaftans & Maxi Dresses – Lightweight, statement pieces perfect for resort wear.
  
• Pucci Jumpsuits – Sleek and body-contouring, bringing a modern edge to the brand’s signature prints.
  
• Swimwear & Cover-Ups – Designed for effortless elegance from the beach to the city.
  

Pucci helped pioneer luxury resort wear, creating pieces that blurred the line between casual and high fashion. The brand’s energetic prints and free-flowing silhouettes have inspired designers for decades and continue to shape contemporary style.

Pucci is embracing sustainability by incorporating eco-conscious fabrics and responsible production methods, ensuring that its legacy of luxury aligns with a more ethical future.

Camille Miceli serves as the Artistic Director of Pucci. Appointed in 2021, Miceli has revitalized the brand by infusing it with her vibrant, joyful design philosophy. Before joining Pucci, she held significant roles at Louis Vuitton and Dior, where she was instrumental in accessories design.

Pucci is pronounced “Poo-chee”.